If your impressions are up but your clicks are down, AI search is probably why — and it's fixable. The fix isn't more content. It's clearer, more specific content that AI can actually cite. Answer the question in your first paragraph, use clean headings, include a FAQ and a summary block, and weave your brand name into the post itself. Then test it — go ask ChatGPT or Perplexity your own question and see who shows up. If it's not you, look at what is and make yours better.