A STRATEGIC PARTNER IS BETTER.
We’re not “yes girls”. We’re not here to “just post.”
We’re here to learn your brand voice, clarify your direction, and execute the right strategy for your business.
Take the pressure off and breathe again.
Help is good.
How it all began …
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I know what I want to be when I grow up!
When she turned to her life-long friend and said, “I know what I want to be when I grow up”, Undercover Creators emerged into their happily ever after.
Both partners had the experience and ambition in business, and it was time for them to embrace their true passions.
One designs. One writes. Together, they create.
Meet the Owners
What they say about themselves:
Krystal Thorhaug
Partner | Creative Strategy & Brand Design
Motto: “Life is an Adventure. Take Detours.”
Loves: early mornings, data entry, anything “artsy fartsy”, travelling, business
Not a fan of: late nights, going deep
Fun facts:
Lives off the beaten path on her acreage
Ran and sold a successful business with my husband and still married ❤️
Mom of 3 + 2 German Shepherds + 2 cats
Easygoing, organized, and always thinking three steps ahead
Loves scrapbooking, travelling, puzzles and games (am a little to competitive)
Former beach volleyball captain, top short-distance runner and baseball coach
No dream is ever too big
Lindsay Fuchs
Co-Founder | Messaging & Content Strategy
Motto: “When there’s a will, there’s a way."
Loves: late nights, writing, business, going deep
Not a fan of: early mornings, data entry, anything artsy fartsy
Fun facts:
Meyronne farm girl turned Saskatoon city slicker
Married her high school sweetheart ❤️
Mom of 2 teenagers + 1 Great Pyrenees x Shepherd
Wrote her first adventure book in Grade 5
Started her first business in Grade 7
Karaoke star after dark 🎤
Babysat Krystal… long before we became business partners at Undercover Creators
Former figure skating instructor, volleyball captain, and undefeated short-distance runner 🏆
What other people say:
“The yin and yang.”
“The dynamic duo.”
“My strategy team.”
“My marketing partners.”
“An extension of our team.”
Our Values
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Collaboration
We share your goals, our ideas, and we win together.
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Accountability
We do what we say we’ll do and expect the same.
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Gratitude
For the people & purpose behind the brand.
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Quality
We treat quality like reputation.
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Trust
No surprises here. Safe, honest, and direct.
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Flexibility
Agile support for the unexpected.
Our Mission
We’re here to help owner-led businesses build a brand people believe in.
Professional. Authentic. Fun.