What makes a post go viral? Learn the content types, algorithm signals, and strategies that turn visibility into real growth and connection.

Most entrepreneurs, small businesses, and nonprofits ask us how to plan content and tell us they don’t know what to say.  But once we start working together, they quickly realize they don’t struggle with content ideas.  They lack a solid foundation.  What they’re really missing is a messaging system — one that guides clear, consistent, and aligned communication across everything they share.  Learn the 5 Core Components of a Messaging System in this article.  BONUS!  Free Messaging Strategy Checklist inside. 

How do you protect your brand voice when delegating content?
We’re breaking it down.  If you’re building or refining your brand, handing off content, or struggling to grow (or keep) your audience, this one’s for you.

We’ll show you what actually goes into strong messaging, the missing piece that derails content, and the guide you shouldn’t be creating without.

This is the biggest disruption online we’ve seen in 25 years.

If you're still relying on SEO alone, you might already be disappearing from online searches.

Learn what AI has to do with your visibility, how search is changing, and what you can do to make sure your brand doesn’t get filtered out.

If you’re looking for more website traffic—but don’t want to rely solely on social media or paid ads—email marketing might be your most underused tool. This guide breaks down 7 proven strategies (with Canadian stats and nonprofit-friendly examples) to help you drive real traffic to your site and see exactly what’s working.

With practical B2B and B2C examples, Canadian benchmarks, and a clear focus on conversions that feel aligned, this is your go-to for writing emails that work—without losing your voice.  For purpose-driven entrepreneurs and small business owners that care as much about how you grow as what you offer.

When you don’t know what to say, how to say it, or what to do when someone finally comments…

What to Post When You Don’t Know What to Say

 Simple ideas to help you figure out what to post. Tips for responding in the comments. Actual examples of what to say to that feel natural and keep the conversation going

Give it a quick read and give us a thumbs up if it was helpful, and if you want more posts like this.

Struggling to explain what you do—without overthinking every word?

Getting clear on your message is one of the most important (and overlooked) parts of building a strong brand. 

This blog breaks down what effective brand strategy really looks like—beyond logos and taglines—and how clarity in your voice, audience, and purpose can transform how people connect with you.

If you’ve been stuck rewriting your About page, hesitating to post, or wondering why your content isn’t landing—start here.

You put effort into your content… but the likes, comments, and reach just don’t reflect it. It’s frustrating—and makes you want to question everything. But low engagement doesn’t mean your message is wrong. It usually means something small is missing.

Let’s explore what to look at and what to shift so your content actually connects.

If you're a business owner or leader in Saskatchewan trying to grow your brand online, this blog is for you.

Posting on social isn’t enough—especially in a place like Saskatchewan where trust, community, and word of mouth matter more than trends.

Inside, we’re breaking down how the smartest local businesses are rethinking brand strategy in 2025, including:
• The 3 clarity questions every brand needs
• Why community-first branding works better here
• Local strategies that actually build trust and visibility

Let’s get into it!

Feel like your content is being ignored? Here’s how social media algorithms actually work, what drives consistent reach and engagement, and how to create content that gets seen—without selling out or burning out.

Some social media managers post and hope for the best. The best social media managers post with a purpose.

In this blog, we’re breaking down 10 proven social media strategies that top brands use to stay relevant, engage their audience, and drive results.

Which strategies are missing from your content plan? Read on to find out!

Is Your Marketing Ready for Paid Ads? Read This Before You Spend.

Paid ads can be a great way to reach more people—but only if you have the right foundation in place. Otherwise, it’s easy to waste money on clicks that don’t convert.

Maybe that’s why so many business owners hesitate to even start.

❌ What if I spend money and get zero results?
❌ How do I know I’m targeting the right people?
❌ What if people click but never buy?

These are valid concerns. Running ads without a plan can feel like throwing money into the void.

Before you start spending, make sure your marketing is actually ad-ready. Here’s what you need to have in place first.

Great blog titles aren't just catchy—they're strategic. If your content isn't getting the clicks it deserves, it's time to change that. In this post, we'll break down the psychology behind what makes people click and show you how to use these insights to your advantage.

What’s inside:

🔹 5 Psychological Triggers that make titles irresistible
🔹 The 4-Step Process for writing high-performing headlines
🔹 3 Quickfire Tips to instantly boost your clickability
🔹 And more!

Once you have an understanding of these principles, you'll be able to create headlines that really grab people's attention. Whether you're a pro blogger or just getting started, these strategies will help your content cut through the noise online.

Read more.

Starting an Email List from Scratch? Read This First.

Most business owners start an email list the wrong way. They post a sign-up form, hope for the best, and then wonder why no one subscribes.

If you actually want to grow an email list, you need to give them a reason to sign up.

Read more!

The #1 Reason Marketing Feels So Hard for Business Owners and Marketing Managers

Be honest—does marketing feel like a frustrating, time-sucking black hole?

You’re putting in the effort but not seeing results. You don’t know what to say. You don’t even like doing it anymore.

This could be the real problem: You’re trying to sell to everyone.

If that’s the case, your messaging isn’t speaking to the right people. Your calls to action don’t connect. Your marketing feels more like a guessing game than a strategy.

 But fixing this is simpler than you think.

Ready to see what’s behind the curtain? We’re revealing how we keep our partnership strong and what we focus on to attract and nurture the right kind of clients. Enjoy our little Valentine’s twist, and enjoy our take on the 7 Relationship Rules Every Business Needs to Attract Clients in 2025!

Struggling to stand out in a crowded inbox or social feed?

If your audience is scrolling right past you, there could be a problem with your messaging framework. 

In our latest blog, we’re breaking down the steps to build a messaging strategy that actually works.  One that’s built for better engagement and higher conversions.

You’ll learn how to:
🔑 Identify your Unique Selling Proposition (USP)
🎯 Understand your audience deeply with buyer personas

📖 Tell your brand story in a way that makes your audience feel something.
📝 Create a consistent messaging framework that works across all platforms, so you always sound authentic.

Get started now.

Last night at WESK, I had the privilege of hearing Miranda Young share her inspiring journey of resilience, authenticity, and community. From launching a business just weeks before the pandemic to creating an inclusive space for all, her story is filled with lessons we can all learn from. Check out the 3 powerful insights I took away from her talk!

If you’re still DIY’ing your content or on a smaller package, 2025 is your chance to level up!

We just shared 6 actionable tips to help you: Audit last year’s content; Set clear, achievable goals; Craft messages that truly connect.

Your content should work as hard as you do—let’s make it happen.