YOUR STORY. YOUR BRAND. YOUR VOICE.
authentic messaging | stronger visibility | better leads
It Starts With Foundation First. Always.
Building brands people believe in.
Who We Work With
Undercover Creators is right for you if…
You run an owner-led business (aka the bottleneck)
You’re burning out on content decisions
You want to stay visible without losing your voice
Your values align with our values
Undercover Creators is NOT right for you if…
You want quick hacks or viral tricks
You want someone to “just post” without strategy
You’re not ready to commit to consistent visibility
We’re here to build a foundation and a system you can grow with.
Take It Off Your Plate! Services We Offer:
-
Copywriting
Blog Writing & Articles
Brand Messaging & Voice Development
Landing Pages & Sales Pages
Press Releases
Website Copywriting
-
Social Media
Content Strategy & Planning
Content Creation (Copy + Design)
Scheduling & Publishing
Performance Tracking
Paid Campaigns (optional)
Packages at Undercover Creators start at $499 per month, with pricing depending on the level of strategy, content creation, and ongoing support your business needs.
Most clients work with us on a monthly basis as a strategic partner rather than a one-off service. The best way to determine fit and investment is through an initial conversation.
-
Email Marketing
Email Strategy & Planning
Email Copywriting & Template Design
Newsletters
Automated Sequences
A/B Testing + Optimization
The Undercover Process
-
Start with Foundation
Mission • Audience • Voice
We don’t believe in jumping into content without clarity.
Your business evolves. Your message should too. We help you get aligned on your mission, audience, and voice, so your marketing supports where you’re at now, and where you want to be.
Includes your documented Authentic Voice Guide™, so no matter who writes it, your voice stays consistent across every platform.
-
Build A Package
Platforms • Posting • Support level
We’ll recommend the best setup based on your goals and phase of business.
You choose your platforms, posting frequency, and add-ons so it fits your budget and capacity.
-
Strategize Your Plan
Strategy • Pillars • Content System
We map out your content pillars, messaging, and content mix so every post has a purpose.
You’ll have a clear content plan that outlines what to post, who it’s for, and how your content supports your awareness, leads, and community goals.
-
Consistent Execution
Research • Creation • Scheduling
We write the copy, create the design, and schedule your content after an easy approval process so you can remove yourself from the day-to-day content decisions.
SEO, hashtags, trends, and competitor research included.
-
Optimize Your Content
Review • Refine • Grow
We track what’s working best and adapt content decisions each month based on real performance.
Frequently Asked Questions
-
Yes. Foundation comes first. Always.
Before we create content, we make sure your messaging still fits who you are today (and where your business is going next). Most businesses evolve, and when your mission, audience, or voice fails to evolve with you, your content won’t be as effective.
Our Foundation work gives you clarity on:
Your mission + direction
Your audience + what they actually need to hear
Your brand voice + how to what do say / not to say
With a documented Authentic Voice Guide TM, everything becomes easier to execute (and easier to scale).
-
Foundation starts with a 90-120 minute strategy session, and then we create your Authentic Voice Guide TM (7 days), and finalize after your review, a follow up call, and revisions. (7-14 days)
Most clients complete Foundation within 2–3 weeks, depending on scheduling and how quickly we can get your inputs/feedback.
-
Amazing! That gives us a head start.
We’ll review what you already have and confirm:
is it still accurate for your business today?
does it reflect how you want to be positioned now?
does it actually guide content decisions… or is it too vague to use?
If it still fits, we build from it. If it’s outdated, we refresh it so your marketing feels aligned again.
-
After Foundation, we build your custom package based on:
where your business is at right now
what you want your content to do
how much you want off your plate
your posting consistency goals
From there, we move into strategy & execution with a system that keeps content consistent and aligned.
-
Yes. It will sound like you, but more strategic.
We capture your tone, brand personality, values, and “what to say vs what not to say,” so your content stays recognizable across every platform.
That said… it won’t always be word-for-word exactly how you’d talk in real life, and that’s a good thing.
We use proven copywriting structure, clarity, and messaging triggers to make your content:
easier to read
easier to trust
more likely to convert into inquiries + sales
So it still feels like you, but it works harder.
-
Yes. We handle the posting for you.
Once we’ve built your foundation and strategy, we take care of the full execution so you’re not stuck writing captions, formatting posts, or remembering what goes where.
You’ll still have a simple approval process, but when it comes to scheduling and publishing, we’ve got you covered.
-
Outsourcing content creation helps businesses stay consistent, gain strategic insight, and avoid the pressure of doing everything internally.
For owner-led businesses, outsourcing content creation to a strategy-first partner can provide clearer messaging, better alignment with business goals, and more time to focus on operations.
-
Outsourcing marketing often makes sense when business owners find themselves spending a lot of time creating content without seeing clear results, or when marketing starts competing with core responsibilities.
For owner-led businesses, this usually happens when consistency becomes hard to maintain, messaging feels unclear, or there’s no longer time to step back and think strategically. Outsourcing doesn’t mean giving up control. It means bringing in support so marketing becomes more intentional and sustainable.
-
We’re a strategic partner, not a posting service.
We choose to work only with businesses we genuinely believe in. If our values don’t align, we won’t take the project. We need to feel inspired by you to deliver for you!
Everything we deliver is created by real people. We use AI as a tool behind the scenes, but nothing goes to you without a human touch, strategy, and editing.
And we’re not yes-girls. If you want to do something that doesn’t match your goals, audience, or long-term strategy, we’ll tell you. And we’ll recommend a better direction.
-
Most owner-led businesses don’t realize how much time content takes until they’re doing it every week.
Even when someone “helps,” the owner still carries the heavy parts like:
deciding what to post
making sure it sounds right
approving everything
trying to interpret the analytics
The amount of time saved won’t be the same for everyone so we created a DIY Marketing Time & Cost Calculator to help you see the real cost of “doing it yourself.” It includes time, mental load, and the hours it takes away from running your business. You can find it in our free resources section.
-
Yes, we do offer one-off projects after we’ve completed your foundation work.
We start with Foundation First because it’s what makes everything we create actually sound like you, speak to the right audience, and support your goals.
Once we’ve built your messaging foundation, you can absolutely request one-off support like:
Website or landing page copy
Blog writing
Email sequences
Press releases
-
We support the major platforms where owner-led businesses need visibility and trust-building, including:
Instagram
Facebook
LinkedIn
YouTube
TikTok
Google Business Profile
Email marketing
Your package is built around the platforms that match your audience, goals, and capacity.
-
Packages at Undercover Creators start at $499 per month, with pricing depending on the level of strategy, content creation, and ongoing support your business needs.
Most clients work with us on a monthly basis as a strategic partner rather than a one-off service. The best way to determine fit and investment is through an initial conversation.
-
We don’t force you into a one-size-fits-all package.
You build what fits your business, budget, and capacity.
Your quote is based on things like:
platforms you want to show up on
posting frequency
support level (strategy-only vs full execution)
add-ons (email marketing, landing page copy, etc.)
Monthly packages start at $499 and scale depending on what you need.
-
Outsourcing and hiring in-house serve different needs.
Outsourcing can be a good option when a business needs strategic direction, flexibility, or specialized expertise without the cost and commitment of a full-time hire. Many owner-led businesses choose outsourcing before they’re ready to build an internal marketing team, or when they want outside perspective alongside internal efforts.
-
Some common signs include:
Posting inconsistently or only when there’s extra time
Creating content without a clear message or goal
Getting engagement but not inquiries or conversions
Feeling overwhelmed, stuck, or unsure what to say next
When marketing starts to feel reactive instead of strategic, it’s often a sign that outside support could help.
FREE
RESOURCES
YOUR BRAND. YOUR VOICE. YOUR STORY.
creative storytellers | social media management | content strategies