Content strategy, social media, and email marketing for Canadian business owners.
Your brand. Your voice. Your story.
It Starts With Foundation First. Always.
Building brands people believe in.
Who We Work With
We work with owner-led Canadian businesses: wellness and health practitioners, professional services, and trades. If you built your business yourself and if your voice is the brand, you're our people.
“Working with Lindsay and Krystal with Undercover Creators on our Brand Guide was one of the best investments I’ve made for my business.”
Undercover Creators is right for you if…
You run an owner-led business (aka the bottleneck)
You’re burning out on content decisions
You want to stay visible without losing your voice
Your values align with our values
Undercover Creators is NOT right for you if…
You want quick hacks or viral tricks
You want someone to “just post” without strategy
You’re not ready to commit to consistent visibility
We’re here to build a foundation and a system you can grow with.
TAKE IT OFF YOUR PLATE!
The services we offer:
-
Copywriting
SOUND LIKE YOURSELF EVERYWHERE YOU SHOW UP
Blog Writing & Articles
Brand Messaging & Voice Development
Landing Pages & Sales Pages
Press Releases
Website Copywriting
-
Social Media
STAY VISIBLE WITHOUT LIVING ON YOUR PHONE
Content Strategy & Planning
Content Creation (Copy + Design)
Scheduling & Publishing
Performance Tracking
Paid Campaigns (optional)
-
Email Marketing
LAND IN INBOXES PEOPLE ACTUALLY OPEN
Email Strategy & Planning
Email Copywriting & Template Design
Newsletters
Automated Sequences
A/B Testing + Optimization
YOUR INVESTMENT
A rough idea of what it costs to work with us:
-
Maintenance
Keep presence consistent
from $799/month
-
Growth
Build visibility and leads
from $1,999/month
★★★★★
Most Popular.
Most clients invest between $1,299 and $3,200 per month. Every package is custom-built after a discovery call.
-
Authority
Own your category
from $3,999/month
You don't need a monthly package to start working with us. You have two ways in:
NOT SURE WHERE TO START?
Content & Messaging
Snapshot Audit.
A 1-page review of your website, socials, email, and Google presence, showing exactly what to fix first. No retainer, no prerequisites. Your audit fee credits toward your first month.
Your Authentic
Voice Guide™
The same foundation work every package is built on, available as a standalone project. Walk away with your documented voice, audience, and messaging, yours to keep.
🙋♀️ Already built your foundation with us?
One-off projects like blogs, email sequences, and landing pages are available upon request.
The Undercover Process
-
Start with Foundation
Mission • Audience • Voice
We don’t believe in jumping into content without clarity.
Your business evolves. Your message should too. We help you get aligned on your mission, audience, and voice, so your marketing supports where you’re at now, and where you want to be.
Includes your documented Authentic Voice Guide™, so no matter who writes it, your voice stays consistent across every platform.
-
Build A Package
Platforms • Posting • Support level
We’ll recommend the best setup based on your goals and phase of business.
You choose your platforms, posting frequency, and add-ons so it fits your budget and capacity.
-
Strategize Your Plan
Strategy • Pillars • Content System
We map out your content pillars, messaging, and content mix so every post has a purpose.
You’ll have a clear content plan that outlines what to post, who it’s for, and how your content supports your awareness, leads, and community goals.
-
Consistent Execution
Research • Creation • Scheduling
We write the copy, create the design, and schedule your content after an easy approval process so you can remove yourself from the day-to-day content decisions.
SEO, hashtags, trends, and competitor research included.
-
Optimize Your Content
Review • Refine • Grow
We track what’s working best and adapt content decisions each month based on real performance.
FREE RESOURCES
Not ready to talk yet? Start here...
Frequently Asked Questions
-
Yes. Foundation comes first. Always.
Before we create content, we make sure your messaging still fits who you are today (and where your business is going next). Most businesses evolve, and when your mission, audience, or voice fails to evolve with you, your content won’t be as effective.
Our Foundation work gives you clarity on:
Your mission + direction
Your audience + what they actually need to hear
Your brand voice + how to what do say / not to say
With a documented Authentic Voice Guide TM, everything becomes easier to execute (and easier to scale).
-
Foundation starts with a 90-120 minute strategy session, and then we create your Authentic Voice Guide TM (7 days), and finalize after your review, a follow up call, and revisions. (7-14 days)
Most clients complete Foundation within 2–3 weeks, depending on scheduling and how quickly we can get your inputs/feedback.
-
Amazing! That gives us a head start.
We’ll review what you already have and confirm:
is it still accurate for your business today?
does it reflect how you want to be positioned now?
does it actually guide content decisions… or is it too vague to use?
If it still fits, we build from it. If it’s outdated, we refresh it so your marketing feels aligned again.
-
After Foundation, we build your custom package based on:
where your business is at right now
what you want your content to do
how much you want off your plate
your posting consistency goals
From there, we move into strategy & execution with a system that keeps content consistent and aligned.
-
Yes. It will sound like you, but more strategic.
We capture your tone, brand personality, values, and “what to say vs what not to say,” so your content stays recognizable across every platform.
That said… it won’t always be word-for-word exactly how you’d talk in real life, and that’s a good thing.
We use proven copywriting structure, clarity, and messaging triggers to make your content:
easier to read
easier to trust
more likely to convert into inquiries + sales
So it still feels like you, but it works harder.
-
Yes. We handle the posting for you.
Once we’ve built your foundation and strategy, we take care of the full execution so you’re not stuck writing captions, formatting posts, or remembering what goes where.
You’ll still have a simple approval process, but when it comes to scheduling and publishing, we’ve got you covered.
-
Outsourcing content creation helps businesses stay consistent, gain strategic insight, and avoid the pressure of doing everything internally.
For owner-led businesses, outsourcing content creation to a strategy-first partner can provide clearer messaging, better alignment with business goals, and more time to focus on operations.
-
Outsourcing marketing often makes sense when business owners find themselves spending a lot of time creating content without seeing clear results, or when marketing starts competing with core responsibilities.
For owner-led businesses, this usually happens when consistency becomes hard to maintain, messaging feels unclear, or there’s no longer time to step back and think strategically. Outsourcing doesn’t mean giving up control. It means bringing in support so marketing becomes more intentional and sustainable.
-
We’re a strategic partner, not a posting service.
We choose to work only with businesses we genuinely believe in. If our values don’t align, we won’t take the project. We need to feel inspired by you to deliver for you!
Everything we deliver is created by real people. We use AI as a tool behind the scenes, but nothing goes to you without a human touch, strategy, and editing.
And we’re not yes-girls. If you want to do something that doesn’t match your goals, audience, or long-term strategy, we’ll tell you. And we’ll recommend a better direction.
-
Most owner-led businesses don’t realize how much time content takes until they’re doing it every week.
Even when someone “helps,” the owner still carries the heavy parts like:
deciding what to post
making sure it sounds right
approving everything
trying to interpret the analytics
The amount of time saved won’t be the same for everyone so we created a DIY Marketing Time & Cost Calculator to help you see the real cost of “doing it yourself.” It includes time, mental load, and the hours it takes away from running your business. You can find it in our free resources section.
-
Yes, in three ways.
Our Content & Messaging Snapshot Audit is a standalone 1-page review of your website, social media, email, and Google presence that shows you exactly what to fix first, with no retainer and no prerequisites.
Your Authentic Voice Guide™ is also available as a one-off project, and it's the same foundation work every package is built on.
And once we've completed your foundation work, you can request one-off support like:
Website or landing page copy
Blog writing
Email sequences
Press releases
We start with Foundation First because it's what makes everything we create actually sound like you, speak to the right audience, and support your goals.
-
We support the major platforms where owner-led businesses need visibility and trust-building, including:
Instagram
Facebook
LinkedIn
YouTube
TikTok
Google Business Profile
Email marketing
Your package is built around the platforms that match your audience, goals, and capacity.
-
The majority of our clients are in the growth phase of their business and invest between $1,299 and $3,200 per month, depending on scope. There are smaller and larger packages for businesses with different goals or in different phases.
Our packages fall into three tiers: Maintenance (from $799/month) for consistent content upkeep, Growth (from $1,999/month) for expanding visibility and leads, and Authority (from $3,999/month) for full content strategy and execution. Every package is custom-built after a free discovery call, so you only pay for what your business actually needs.
-
We don’t force you into a one-size-fits-all package.
You build what fits your business, budget, and capacity.
Your quote is based on things like:
platforms you want to show up on
posting frequency
support level (strategy-only vs full execution)
add-ons (email marketing, landing page copy, etc.)
Monthly packages start at $499 and scale depending on what you need.
-
Outsourcing and hiring in-house serve different needs.
Outsourcing can be a good option when a business needs strategic direction, flexibility, or specialized expertise without the cost and commitment of a full-time hire. Many owner-led businesses choose outsourcing before they’re ready to build an internal marketing team, or when they want outside perspective alongside internal efforts.
-
Some common signs include:
Posting inconsistently or only when there’s extra time
Creating content without a clear message or goal
Getting engagement but not inquiries or conversions
Feeling overwhelmed, stuck, or unsure what to say next
When marketing starts to feel reactive instead of strategic, it’s often a sign that outside support could help.
Your story deserves to be told well.
Learn what that looks like for your business.
YOUR BRAND. YOUR VOICE. YOUR STORY.
Strategy | Voice | Social | Email
Proudly based in Saskatchewan, serving clients across Canada